Woolworths recalls Jamie Oliver toy over safety fears

Woolworths has recalled a defective toy in celebrity chef Jamie Oliver’s new range over concerns it could injure children.

The recall is for the bean character in the Jamie’s Garden Plush Toy range, which was sold nationally in Woolworths and Safeway supermarkets between May 21 and June 16.

The retailer is recalling the product due to an internal wire in the stalk of the bean that has not been finished properly.

“The wire end could pierce the fabric and if sharp could cause injury to small children,” the recall notice said.

Mr Oliver is the new face of the supermarket’s advertising campaign, but has recently been criticised over a 40-cent marketing levy charged to farmers to fund the campaign.

In a promotional video posted on YouTube by Woolworths last month, Mr Oliver said the new partnership involved “looking at standards and ethics of where our food comes from”.

A Woolworths spokesman would not say how many of the toys had been sold or comment on whether any injuries were reported to the supermarket, other than to say "a customer brought it to our attention".

Consumers are advised to return the toy to the supermarket for a full refund. Woolworths said none of the other seven characters in the plush toy range posed a safety risk.

- with Esther Han

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