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Today show host Karl Stefanovic has once again found himself the story, notching up another on-air gaffe to add to his already long list.
Interviewing Indian cricket supporters ahead of Thursday's World Cup semi-final between Australia and India, Stefanovic said: "I was just going to ask...who's going to be manning 7-Elevens today?"
The Swarmi Army member laughed off the comment before returning as good as he got: "I'm not sure about who's going to be manning 7-Elevens but you might have to look at Centrelink as well I think Karl."
While the Indian and Australian cricket teams have a notorious rivalry with no shortness of sledging, some social media users did not see Stefanovic's question as a harmless quip.
Aust-Ind relations have matured over past 10 years, unlike you
@karlstefanovic - watch the
#AUSvIND game and stop your basic comments! — Kamna (@kamnamuddagouni)
March 25, 2015
You know, you just start to think that maybe Karl Stefanovic isn't that bad after all and then... — Megan Maurice (@meganmaurice)
March 25, 2015
Can't believe
@karlstefanovic this morning. I cringed so hard. Good to see the Indian cricket supporters give some back to him.
#AUSvsIND — Ashley (@S00TS420)
March 25, 2015
Karl Stefanovic, you racist twat. Probably best if you show up to your show drunk/hungover. At least you'll have something to blame it on. — Nehad Kenanie (@nehadk)
March 25, 2015
Indian Australian Association of NSW president Yadu Singh said there was an "inherent and underlying stereotyping" in Stefanovic's question but he did not think it was racist.
"It might be a news to him that Indian Aussies constitute a sizable proportion of medical profession in Australia," Mr Singh said.
"Big numbers are also in accounting, IT profession, finance, banking and small business segment. They are basically in every profession. Nothing wrong if some of them are working in 7-Eleven set-ups."
Former Wallaby Tim Horan has also trodden a similar path to Stefanovic. Horan posted on Twitter on Thursday morning: "What are the chances of getting a taxi in Sydney later today" followed by the hashtags #taxidrivers, #india, #worldcup and #cricket.
After receiving some criticism, the tweet was later deleted.
Mr Horan later posted another tweet to apologise for his comments calling the earlier post "an innocent error" and saying he "never meant to offend anyone".
Hi all earlier tweet today was an innocent error......never meant to offend anyone — Tim Horan (@TimHoran12)
March 26, 2015
Fairfax Media