Snowy Monaro Regional Council administrator, Dean Lynch, has announced the launch of an economic development campaign for Bombala, which aims to attract more tourists to the area.
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The initial campaign started last week with advertising in local newspapers and on local radio.
It is targeting families who visit the Snowy Mountains during the remainder of the snow season. The campaign has been developed cooperatively by Council and the Bombala Chamber of Commerce.
Its objective is to build on Bombala’s reputation as an ideal place to view the iconic Australian platypus.
“Bombala, Delegate and a number of other localities provide real opportunities for people to see this unique little creature.
Over time, Bombala has developed relevant infrastructure and created the marketing theme of ‘Platypus Country’.
The Chamber of Commerce, with the assistance of council, now plans to build on this positioning and solidly establish Bombala as Australia’s Platypus Country, taking its great asset to a wider marketplace,” Mr Lynch said.
“Our first step is to encourage winter visitors to the Snowy Mountains to take a short break in Bombala. We want them to come, see a platypus, and explore the town and surrounding area.
“During summer, we also plan to do the same with family holidaymakers on the South Coast.
Longer term, both Council and the Chamber of Commerce are hopeful of expanding the campaign into other markets.”
“I want to congratulate the Bombala Chamber of Commerce for their positive and proactive approach in working with the former Bombala Council and now the Snowy Monaro Regional Council in developing this initial campaign.
“If we can get more visitors travelling to Bombala and Delegate, cafés, retailers and pubs will all see improved economic activity. And as more stay overnight, motels and B&Bs will also benefit,” administrator Lynch said.
